People Based Marketing – NOUN – /ˈpee”pəl bāyst märkədiNG/
People based marketing is the process used by various brands to create a marketing system that is aimed at the consumer. It uses behavioral data that is gathered in real time and combines it with data from other first-party brands. When people based marketing is used, it is possible to strategically respond to any consumer that is using your product or service. Various channels and devices can be used for that purpose and it may be possible to open up new opportunities for revenue and to grow your business successfully. Using massive amounts of data does not mean that you will have knowledge of or insight into your target market. Acquiring this information requires analyzing and organizing data at the profile level. However, some argue that segmented targeting is people-centered advertising. I think that targeting a specific audience based on age, income information and gender information is not people centered as it assumes that everyone within a segment is equal. The truth is that not every mother between the age of 30 and 45 earning over $100,000 is a potentially good customer for high-end luxury products. People-based marketing is all about knowing who is a good customer and who is not.