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Programmatic Marketing Expert: How To Track Your Advertising Performance By Using People Based Measurement Marketers understand that their marketing must give the right message at the right time and place and to the right people to be effective. As consumers continue to reach for their mobile devices to experience life online, marketers have a unique opportunity to custom tailor messages using programmatic marketing to deliver information across all channels on all devices to improve their customers' online...

Considerations To Make When Conducting People Based Marketing To Improve Return On Investment 1. What Exactly Is People-Based Marketing? In its most simplistic form, people-based marketing refers to the identification of customers and prospects as individuals and not merely cookies or devices. It is this shift to think that helps separation of consumer behavior into separate units including email, display, social, search, and much more. By placing an individual at the center of this people based marketing activity,...

Predyctive: Cookie Marketing Is Crumbling In today's society, the customers can access the internet using a plethora of different devices, such as desktops, laptops, mobile phones, wearables, and computers. 1. The Cookies Are Device-Specific And Not Individual-Specific What are internet cookies? They are identifiers on devices that are associated with single browsers meaning that they are not a reliable method of mapping to individuals. For a single person, various cookies exist for the same individual utilizing more than one...

Predyctive: A Short Guide To Understanding What An HTTP Cookie Is With Your #1 People Based Advertising Specialists A digital or computer cookie is technically known as an HTTP cookie, an internet cookie, a web cookie, or a browser cooker. The word is a term allocated to a package of data received by computers and then sent back to the sender without any modifications or changes to the information. Regardless of what the item is called, the...

People Based Marketing: Does AI Represent A Threat To Loan Officers & Their Jobs? In recent years, the economy has witnessed substantial sea changes in the way consumers tend to think about how they buy. Greater ease and transparency are now more important than ever. Up to this point, the marketplace has not exactly been swift in keeping up with consumer demands in this respect. The outcome for businesses who lag behind can sometimes be an outright...

Offline Data In Programmatic Marketing Helps Target The Perfect Audience Based on Real Time Searches & Behaviors Is it possible that offline data could wind up being the dark horse of programmatic marketing? It certainly is the age of Big Data, and the repercussions for marketers are nothing short of substantial. No matter how much data there is about online behavior, and definitely irrespective of the sophistication of analysis surrounding it, what consumers are doing online is...

Predyctive Programmatic Marketing: Let The Offline Data From An Artificial Intelligence Platform Provide You With The Answer Programmatic audience targeting increasingly has become riskier and these days does not provide as much of an increase in performance the way that it used to. There are many vendors these days that provide competitive (as well as comparable) ways of targeting consumers based on information that is available via third-party exchanges. After many years of innovation, a new maturity...

An Explanation of People-Based Marketing and Why You Need To Get Hip To This New Form Of Marketing Right Now! Online marketing for the past several years has encompassed two approaches. This first involves broadcasting your message as wide as possible so that your target market gets the opportunity to see it on the web. Now, most of this is usually tailored, like posting an ad about baby products on a parenting website. Some ads, however, take...

Predyctive operates in 100% transparency with all of its clients that they do business with. Because of this, for larger scopes we break down exactly what our internal services look like and what the costs look like. We do this for the integrity we feel is necessary but also looking within the digital advertising space. The purpose for this breakdown is to pull down the curtains of our internal processes and find out what funds are allocated...