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Do You Know How PPC Works? Admit the awful truth. If you want to organically rank your site on Google, it's going to take a ton of hard work, as well as detailed knowledge about how successful websites get put together. If you're not an expert on the Internet and want to rank a site on Google so you enjoy new traffic, then maybe doing a Pay-Per-Click or Google Adwords campaign is what you should do. So,...

People-Based Marketing: What You Need To Know Consumers today are engaging with their favorite brands than ever before. Most start their search on a desktop, check what others have to say on social media, compare emailed coupons, before finally driving to a store to buy what they want. For a marketer, all of these actions touch points that are critical to understanding their customers’ needs and wants. As a result, tracking consumer identity can be quite tough, something...

Getting People Based Marketing Channels To Work For You It is very exciting to be involved in marketing these days. Digital marketing continues to evolve during a time where technology definitely has the upper hand since it is the main way that today's younger generation stays connected across the world. As new technology continues to be adopted by consumers, and the capabilities of established marketing channels continue to be updated, marketers are obtaining new ways of connecting...

Is Programmatic Advertising An Important Part Of A PPC Strategy? One topic that is still confusing for many marketers is programmatic advertising. People are hesitant to invest in a new channel that is in the top part of the funnel that might not end up driving performance, and also many people don't know how to get started. It is as confusing as it has ever been. When it comes to PPC, we tend to be judged mainly...

PPC Advertising Versus Programmatic Marketing To begin with, programmatic is a form of PPC. PPC, in other words, is one of the parts that make up programmatic advertising (or programmatic purchasing) or at least it will be sometime very soon. Here at Predyctive, we strongly believe that programmatic is where the future lies, in terms of any type of media purchasing and we don't think that programmatic advertising is simply real-time bidding (RTB) or merely a buzzword....

How Programmatic Advertising Works This form of advertising is a data-driven, intelligent automated process that involves serving display ads across the internet, and targeting source from such Big Data companies as Predyctive. When referring to programmatic, we are talking about advertising that uses real-time bidding (RTB) and artificial intelligence for ad displays over multi-network platforms and multi=devices, including television, display, social media, video, and mobile. As more and more marketers have become interested in programmatic advertising it...

Programmatic Marketing Expert: How To Track Your Advertising Performance By Using People Based Measurement Marketers understand that their marketing must give the right message at the right time and place and to the right people to be effective. As consumers continue to reach for their mobile devices to experience life online, marketers have a unique opportunity to custom tailor messages using programmatic marketing to deliver information across all channels on all devices to improve their customers' online...

Considerations To Make When Conducting People Based Marketing To Improve Return On Investment 1. What Exactly Is People-Based Marketing? In its most simplistic form, people-based marketing refers to the identification of customers and prospects as individuals and not merely cookies or devices. It is this shift to think that helps separation of consumer behavior into separate units including email, display, social, search, and much more. By placing an individual at the center of this people based marketing activity,...

Predyctive: Cookie Marketing Is Crumbling In today's society, the customers can access the internet using a plethora of different devices, such as desktops, laptops, mobile phones, wearables, and computers. 1. The Cookies Are Device-Specific And Not Individual-Specific What are internet cookies? They are identifiers on devices that are associated with single browsers meaning that they are not a reliable method of mapping to individuals. For a single person, various cookies exist for the same individual utilizing more than one...

Predyctive: A Short Guide To Understanding What An HTTP Cookie Is With Your #1 People Based Advertising Specialists A digital or computer cookie is technically known as an HTTP cookie, an internet cookie, a web cookie, or a browser cooker. The word is a term allocated to a package of data received by computers and then sent back to the sender without any modifications or changes to the information. Regardless of what the item is called, the...