Pay Per Click – NOUN – /ˈpei” pur •CLik
PPC can be defined as an internet marketing strategy that involves advertisers paying a few to have their ads displayed to target customers, whereby a certain amount is charged if one of their ads is clicked. In other words, it is a way of buying traffic to your site as compared to ‘earning’ them organically. Advertisers pay search engines to place their ads on a search results page each time a user enters a keyword similar to the one the advertiser is promoting. Per-per-click marketing is one of the most commonly used online marketing strategies today. Unlike organic marketing strategies that target potential audiences and customers, PPC employs a different approach where advertisers have to pay a fee each time one of their ads is clicked. This mode of marketing is mostly recommended for business startups that require immediate exposure to the target audience, or when a company is introducing new products to the market.